Design Field
UX UI Design
Client
Studential Project
Year
2024
Tools
Team
Dolev Ben Tzioni & Me
The Brief
Designing an app that solves a common everyday problem. We had to think about how we would solve it using an app interface.
Dolev, my teammate, had trouble getting to faraway places when he was younger because he lived in a small town with no public transportation. He had to hitchhike to get out of the town and often dealt with problems and discomfort because of it.
Uber
BlaBlaCar
Lyft
User Persona
Age:
24
Kiryat Motzkin, Israel
Computer science student
Location:
Job:
Roi Kapari, a 24-year-old from Kiryat Motzkin, is a third-year software engineering student at HIT Holon. During the week, he lives in a rented apartment near his university, but every weekend, he travels back home to visit his parents. The journey from Holon to Kiryat Motzkin is a long 100 km trip. The commute by public transportation is exhausting and frustrating for him every single week.
Motivations
Technology
Wants to see his parents every week
Wants to save money
Loves innovations and technology
Uses Moovit to find public transportation.
Can learn to use new app easily
Helping others with their phones
Pain Points
Goals
He always has to rush to catch his next bus or train on time.
Multiple transfers and wait times make the trip exhausting and unpredictable.
Crowded trains and buses make the ride uncomfortable.
Wants to get as fast to his parents as possible.
Don’t want to pay high price for a ride home.
JTBD
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